'Britain's better off with the conservatives'

This is one of the most famous and influential adverts in the history of the Saatchi & Saatchi as well as the industry. Political campaigns were often seen as a risky move for advertising agencies as doing so can easily make enemies but the bold move from the agency in the '70s cleared paid off as they are now one of the most successful and respected agencies today. I personally love this ad I thinks its witty and very characteristic of the agency's style. Even though the ad is now dated it has still played a part in many political ads since as it is so well known.

The historical context of this ad is hugely important to understanding many political adverts today. For example, green party supporters have used the historic campaign as part of their campaign.

For me I feel the 'Britain's better off with the conservatives' campaign is particularly inspiring because of the copywriting. The simple declarative sentence is powerful and informative combined with the art direction of the never ending line is rightfully so an iconic ad.