Second is ‘Friend Request’ which ran with the Cure’s ‘Close to Me’. This narrator in this ad talks about establishing friendships and relating it to the Facebook activity of accepting a 'friend request'. The ad compares becoming friends on Facebook and that the start of friendships is somehow cemented by a 'friend request'. The ad uses the words 'accomplice’, ‘ally’ and sister ‘sister’ to try and show the types of bond that can be made from a friendship or ‘friend request’. The ad also uses the term 'someone to follow' which an active thing you can on the social network showing audiences what they already know about the brand as a small reward.
Thursday, 12 March 2015
'Friend Request'
Second is ‘Friend Request’ which ran with the Cure’s ‘Close to Me’. This narrator in this ad talks about establishing friendships and relating it to the Facebook activity of accepting a 'friend request'. The ad compares becoming friends on Facebook and that the start of friendships is somehow cemented by a 'friend request'. The ad uses the words 'accomplice’, ‘ally’ and sister ‘sister’ to try and show the types of bond that can be made from a friendship or ‘friend request’. The ad also uses the term 'someone to follow' which an active thing you can on the social network showing audiences what they already know about the brand as a small reward.
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